What types of visual designs do I need? What to look for when hiring a UI Designer Do I need interaction designs or animations?Ħ. How different are my users from the users of other websites?ĥ. How up-to-date is my current brand strategy? Is it comprehensive or do I need to work on that first?Ĥ. What’s my end goal in the design process?ģ. Before even beginning your search, you will need to ask yourself a few questions:Ģ. UI designers are not just visual artists, but are grounded in both UI and UX principles. So how do I find a UI designer for my design team? This just scratches the surface of the design concepts that a great UI designer should be familiar with–but that are critical to the success of your product. As such, we want to be sure content is presented in one of those patterns. Or perhaps information needs to be presented in a specific way so that readers interpret it quickly, such as the position of texts, the use of headers, or including bullet points.ĪIn Western countries, we look at the page either in an F pattern, scanning across the top from left to right, then down the left side and slight to the right, or in a Z pattern, looking is across the top, and then diagonally to the bottom. Perhaps there is animation to help highlight an important option as a design solution. The UI designer may also be considering how transitions are made and what interactive elements exist. Blake Williams of Tufts shares more about the responsibilities of a UI designer, such as keeping branding consistent, and ensuring functionality across screen sizes. The placement of the button mentioned above may actually be influenced by some UI principles, or by the greater vision of the designer for the product. Ideally, the UI designer is working closely with the UX designer to help inform some of the UX decisions. As mentioned above, they also want to be sure the product is easily used and understood, as well as visually appealing. The UI designer then takes those prototypes, or wireframes, and uses brand and market research to design a front end that is consistent with and enhances the company brand. The UX designer (if different), does the background research, determines the personas of your users, and develops the information architecture (you can learn more about a UX Designer here). UI Designers get to do all the pretty things when it comes to web development and design. How do UI Designers fit into the design process? This could mean making a button bright and distinct from the background if you want it to be found easily, as in the case of a “Donation” button on a nonprofit website. Rather than identifying, say, whether a button should exist (a UX issue), the UI design focuses on what color and style the button should be so that the user can easily find it and readily understands its purpose in the website or app design. UI design, on the other hand, is focused on the exterior visual interaction of the web design. When developing a website, this would be through the wireframing stage. It is focused on the structure or scaffolding of the product. User experience (UX) design focuses on creating a product that is user-friendly and enjoyable to use. Still, they are distinct elements of the design process. During a project, the two processes should happen in harmony. Instead, both designers need to understand the customer, prototyping design concepts, user research, and feed off of the needs of one another. There is no clear line where UX design ends and UI design begins. Essentially, UI design is focused on how the visual design can assist and enhance the user’s interaction with the products. Designers aim to create designs users will find easy to use and pleasurable. User interface (UI) design is the process of making the front-end interface in software with a focus on looks or styles that are appealing to the end user. Prior to jumping into some of the best sites to find a UI designer, let’s begin by taking a look at what UI design is and what makes an expert UI designer.
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